Skills &
Expertise

I create visually compelling layouts using strong principles of typography, colour theory, hierarchy, and composition

I design cohesive brand identities including logos, colour palettes, and brand guidelines for businesses and organisations

I apply colour theory strategically to evoke emotion, reinforce brand personality, and guide the viewer's eye

I craft clean, well-structured layouts with a sharp eye for balance, contrast, alignment, and use of negative space

I am proficient in Adobe Illustrator, Photoshop, and InDesign for vector design, photo editing, and print layouts

I design and prototype digital interfaces using Figma for collaborative UI/UX projects

I integrate AI-powered design tools to accelerate ideation and production workflows

I prepare print-ready files with correct bleed, colour modes (CMYK/RGB), and supplier specifications

I design responsive, screen-optimised graphics tailored for web and digital platforms

I write basic HTML and CSS, allowing me to implement and maintain designs directly in the browser

I translate client briefs into strong visual concepts through research, moodboarding, and ideation

I create original illustrations and custom artwork for digital and print media

I solve visual communication challenges by balancing aesthetics with function and purpose